We are a small, mama-owned business founded in 2023 by Amina with the support of her family. With the birth of our little son (aka Jaanu as his nickname), we fell in love with him and his baby and kids' fashion!

When living and shopping in Berlin, we always looked for timeless, but fashionable and durable pieces so we could do more with less, mix and match easily with long-lasting styles. But when we moved to Boulder, shopping for kids seemed a bit...limited.

This is what led to the creation of Jaanu. We scout small-batch, sustainably sourced products from South Korea as the quality and style resonates so much with us.  We dream of expanding our collections to include other European gems and hey, maybe even designing our own line someday!

I hope you fall in love with Jaanu's spirit and our products as much as we have. Happy shopping, friends! 

Amina, Abdin, & Rafie